That's become a catch phrase. Because of this year's version of Gruden's QB Camp.
Every Spring I look forward to Jon Gruden and his show. This year did not disappoint. It's on again on ESPN2 at 9:00 PM and 12:30 AM tonight, in case you missed it. As well as Monday and next week on ESPNU.
Gruden puts people on the hot seat in a fun way. Very entertaining, even brilliant, TV. The guy can coach.
Here's a clip of this year's show.