Friday, November 04, 2005

What Were They Thinking?


This new Kellog's product is kind of neat. A plastic cup-like container filled with a crunchy cereal, with a second space in which to pour your milk. You lift the cup to your mouth and the milk comes out of a sippy-cup like opening and the cereal comes out of a larger opening. Keeps the cereal crunchy because the milk and cereal do not mix until they are poured in to your mouth. Which is a fine idea.

But check out the name. "Drink and Crunch." Does this not sound like an advertisement or PSA against drunk driving. Did they steal this from MADD? And I can picture the milk chamber being used to pour in other beverages. Like whiskey.

Try again, Kellog's.

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