That photo is not of a cereal box. It's of the book's cover. My wife got this at the library. Nice.
The book is called "The Breakfast Cereal Gourmet", by David Hoffman, copyright June 2005. Lots of pictures of old cereal boxes. It's also full of recipes.
There's a great big picture of Sir Grapefellow at the end. Any book with"the Grapefellowmeister" in it is okay by me. Pick up a copy tomorrow. And I promise I won't have to go on Larry King to defend Mr. Hoffman.